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To help fill the gap between baby bath basics and young adult body care, the company’s newest personal care brand, Splash, is designed for the ‘in-between years.’
February 19, 2026
By: Lianna Albrizio
Independently owned personal care company Naterra International knows Gen Zers and Millennials’ love for its Tree Hut brand (it has Super Bowl LX to thank for its new influx of fans who watched the brand’s first ad on one of television’s biggest nights). The company’s Baby Magic is also nostalgic for these age groups, and a hit among Gen Beta. But what about body care for Alpha?
To help fill the gap between baby bath basics and young adult body care, the company’s newest personal care brand, Splash, is designed for the “in-between years” (ages 4–10). Three SKUs bring a thoughtful approach to kids’ body care with dermatologist-tested formulas powered by ingredients aloe vera, vitamin E and chamomile. The contents are finished with a gummy bear scent in playful packaging.
The launch lineup features a Kids Bubble Bath; Kids 2-In-1 Shampoo and Body Wash; and Kids Moisturizing Body Lotion.
Splash products are available at Walmart.
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